Swan Consulting, Inc.
Defined Risk Strategies for the 21st Century
because asset allocation is not enough...

Since July 1997, the strategies and techniques we employ have proven effective as shown in our returns through December 31, 2008.

• Investment grew 241%
• Beat S&P 500 by 219%
• Kept pace with investor with perfect timing on an annual basis 
• Accumulated 213% new shares with no new capital
• Averaged 11% returns per year before fees

With respect to asset allocation, my problem has always been the risk reduction that supporters have always claimed.  Asset allocation is not enough.  It works until it does not, and it looks like 2008 was be the year that it did not deliver on its promises.  My view was stated in 1997 when I wrote my book and it has not been changed:

"It is important to note that the great claim of 'asset allocation' relates to the risk reduction achieved by diversifying over several broad asset classes (i.e. stocks, bonds, cash and real estate) without a similar reduction in return. However, the risk reduction is strictly theoretical (typically based upon relationships that existed over a particular period with no guarantee that these same relationships will continue in the future). This is the crux of where asset allocation or modern portfolio theory breaks down. Risk is not defined; instead it is merely expressed in historical standards." - Randy Swan, 1997

Our icon illustrates the difference between "the Strategy" and a typical buy & hold investment.  The line shaped like a hockey stick,  displays our goal of limiting downside risk and the 45 degree angle line represents the risk of a buy & hold investment.  We believe you can eliminate most of the risk associated with investing in stocks.  Click here to view & print literature.